norms exists to challenge the idea that we have to follow the path everyone else is on. Too often, “normal” is just a word used to keep people in line, to make them fit into boxes that were never meant for them. We believe life is about creating your own standards, your own story, your own norms. Redefine the Normal is our call to break free from expectations, to celebrate individuality, and to live unapologetically as yourself—because the world doesn’t need more copies; it needs originals.